Facebook Promotion Tips for Animal Rescue Groups and Shelters
How Would YOU Like To Be
The goal of your group's Facebook page should be
to interact and communicate with your fans. Pure and simple. You will find
out in an upcoming chapter how "fan interaction" directly relates
to "whether or not they see your group's posts".
Trust us... it is true... and
we will explain later.
For now, you should look at
your FB Page with "fresh eyes" and see it from a fan's perspective.
How do you treat your fans? Do you make them feel important... or do you make
them feel un-important? Do you want to hear what they have to say? Do you
want them to share their adoption success stories? See their photos?
Or are they made to feel
un-important to your group?
Well let's find out.
First... a little more about
We have a Animal Rescue Directory that we use to help fans find groups all across
the USA. It is a FREE directory we keep and maintain. When we find a group
that is not listed, we "Like" their page... add their group to the
directory... and "attempt" to let them know they have been
The way we usually let groups
know that they have been added, is to post a small note on the page, and
include a link to the directory.
It usually looks something like
We have added your group to our new
Animal Rescue Directory. A State-By-State listing of all the animal
rescue/shelter pages on Facebook. We hope that making it easier for fans in
your state to find your page will result in better exposure for your group.
Thanks for all you are doing... and keep up the good work! http://www.lacroixtees.com/fb_directory/animal-rescue/
However, many groups have been
added to our directory, but have no clue they are in it. Why? Because
their Facebook page does NOT allow posts from fans... and we could not post
our info on their page. :(
We call these
"announcement only" pages.
Basically... these groups want
fans to visit and "like" their page,
but only comment on posts put on the page by the group itself.
Fans cannot start a new
conversation topic, cannot share a link, and cannot post a photo on the page.
We are going to sound like a broken record soon... but seriously, Fan
Interaction is EXTREMELY Important... and you will learn why, soon.
How do we feel when we land on
an "announcement only" FB page? Certainly not important. We don't
feel like the group wants us (their fan) to do anything but
receive the group's information, and reply to what "they" feel is
Many groups say that they don't
allow posts or links or photos as a way to avoid spam and/or inappropriate
posts. Considering we have a HUGE FB fan base, allow all kinds of posts, and
have no problem keeping spam/inappropriate posts under control... we know
this is just an excuse. The benefits of allowing, encouraging, and making
posting on your site EASY for your fans... way out weighs the hassle of
monitoring posts. Treat your fans as important "members" of your
organization, and you will reap many, many rewards.
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