Facebook Promotion Tips for Animal Rescue Groups and Shelters
your group is not actively using Facebook to reach new fans, supporters,
potential fosters, and potential adopters... you are missing a huge
focus all their online efforts on their website... but a website is a
"passive" form of marketing. What do we mean by this?
you own a store, in a high traffic mall. If you sit in your store, behind the
counter, you are marketing your goods in a passive way. You are waiting for
customers to "decide" to come to your store, and walk through the
On the other hand,
if you were to print off coupons, or a flyer highlighting some of your
products, step out in front of your store, and hand these flyers/coupons to
the many, many shoppers walking in the mall, you would be doing
you are a rescue group with a website. You have something to say, or a
chip-in or other fundraiser to promote, or an immediate need for some new
fosters... so you post this on your website... and wait. And wait. And wait
for people to visit.
that with those who have active pages on Facebook. When you post on your FB
page, the post goes out to your fans newsfeed pages. When they are looking
though their newsfeed to see what their friends are posting, they also see
your post. They did not have to "decide" to visit your website, or
even your FB page for that matter. It is an "active" form of
many quirks, and some strategies (to gain maximum exposure for your group)
are not that obvious. This training program is geared towards anyone who is
an administrator for a Facebook page for a Rescue or Shelter.
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with your Facebook Page?
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so you can spend more time helping animals in need?
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